A Writer's Guide To Finding And Using Trending Audio On Instagram Reels

Learn how to enhance the performance of your Reels

By popular request, here is a guide to trending audio and how you can use it to elevate your Reels. Enjoy!

What is trending audio?

When a sound or a song is trending on Instagram it means that it is quickly gaining popularity - essentially lots of creators are starting to use it all around the same time.

Why use trending audio?

You can try using trending audios to enhance the performance of your video in terms of views or reach. If you have nailed the creative so it appeals to your target audience, you might also see this enhanced performance translate to new followers.

A trending sound becomes well-known and familiar, so when a user who might not have previously engaged with your brand comes across one of your posts with a trending sound, they’re more likely to engage with that piece of content due to familiarity. Additionally, trending audio associated with a trending challenge – like a dance, skit, or lip-sync – can make a piece of content more relatable, as other users might have seen or participated in the challenge themselves.

How to find trending audio?

There are two main ways to find trending audio: