Too Much by Nicola Washington

Too Much by Nicola Washington

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Too Much by Nicola Washington
Too Much by Nicola Washington
🍬Instagram Pic 'n' Mix: 24 proven post formats to try this summer 🍭
💡Too Much Instagram Members💡

🍬Instagram Pic 'n' Mix: 24 proven post formats to try this summer 🍭

That's six weeks of content if you post four times a week 🍡

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Nicola Washington
Jul 17, 2025
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Too Much by Nicola Washington
Too Much by Nicola Washington
🍬Instagram Pic 'n' Mix: 24 proven post formats to try this summer 🍭
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🍭 Instagram Pic ‘n’ Mix: choose the ideas you like and serve them up to your audience 🍡

The first two ideas are a free sample for everyone. Members of Too Much Instagram have access to 24 ideas, which is six weeks worth of content if you post four times a week.


If you’re taking a break from Instagram this summer, you might be interested in the FREE WAKE UP INSTAGRAM CHALLENGE. The challenge is a week-long series of 10 min daily tasks to help you get back in front of your favourite people after you’ve been on a break. Sign up with your email below and the first task will land in your inbox on Monday 25th August.

Join the WAKE UP INSTAGRAM Challenge


Instagram trends come and go and they’re not always relevant to writers and authors BUT in the last month or so there’s been a glut of trends that I’ve been recommending to my clients, as well as using some of them myself, and across the board I’m seeing great results. Views and engagement are all up and - bonus - many of these ideas are also really quick and simple to make!

If you use all of these post ideas over the summer you’ll be able to post four times a week until the end of August, but please don’t feel like you have to use them all.

What I really want you to do is 🍒 cherry pick 🍒 the post ideas that make sense for you, your audience and your book, and complement them with other posts that are about you, your writing journey or progress, what you’re up to over the summer, shared experiences or challenges that will resonate with your audience, as well as explicitly promoting your book (if you have one).

If you’re stuck for more ideas, don’t forget there are more free post ideas at the end of every single issue of THE GRID and, if you’re a member of TOO MUCH INSTAGRAM, hit the button 👇🏼 for even more post ideas you might not have used yet that you have access to for as long as you remain a member:

More post ideas this way!

To become a member of TOO MUCH INSTAGRAM, upgrade your subscription.

🍬Pic ‘n’ Mix post ideas for the summer 🍬

🥪 This, and…

Combine with lovely shots/ videos of your holiday/ summer, add text over the top that is what your heart desires, bonus points if you manage to make it relatable to your ideal reader too.

Example.


😈 My ___ [wife/ friend/ mum] is going to show you their book and you’d BETTER be nice

Rope in a family member or friend to do the intro OR get creative and play two different ‘roles’ yourself.

Example

Example 2 (up the Pulse ;-)

Example 3 because if even Malala is taking part in this trend, who are you to say no?!


👇🏼 This way for 22 more proven post ideas, exclusive to members of Too Much Instagram.

TMI is for writers who’re tired of playing the algorithm’s game but want to use Instagram to find more readers. The membership gives you access to support, guidance and ideas, in community with other writers, and offers a listening ear when it’s too much, a brain to pick when you're stuck, and a better way to show up without the overwhelm. You can become a member today by upgrading your subscription.

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