I agree that content for novelists can feel less 'concrete' than it does for non-fiction writers, but repurposing is an important part of the novelist's toolkit too!! However, the step before creating *any* content is understanding your audience, and how you can speak to them in a way that will connect with them: what real life stories can you tell that mirror the themes in your book, or the experiences of your characters; what ideas, insights or information can you share (you will have done extensive research for your book, I imagine) that will give potential readers insights in the world they will read about if they pick up your book; how does your book make readers *feel* and how else can you evoke these reactions in your audience? And then you rinse and repeat - reuse ideas for posts in different formats. Reuse passages from your book. Create video from content that was a carousel and vice versa.
Hi Nicola! I really enjoyed the Instagram wake up! I used to share snippets of my writing on insta but now that Meta is scraping public data for AI with no way to opt out (here in the US) I am reluctant. Any thoughts or ideas on how to share this content without feeding the AI machine? Thanks.
Such a good question, which isn't really my area of expertise so sadly I don't have anything close to a satisfactory answer. Unfortunately, even certain publishers are not behaving responsibly towards authors and their ideas and there's no denying it's going to be a challenge. Thinking about it too hard might have you believing there's no point to any of it if robots are just going to take over!! As individuals we have little power beyond divesting from platforms, but then we're in the quandary of how do we reach our potential readers? Go analogue with leaflets and local? Run events? I'm not sure if AI has yet developed the ability to scrape podcasts but audio could be a way to go for now at least? These are all imperfect solutions for getting your ideas out there, each with their own downsides.
This sounds so useful for nonfiction writers! Wondering if/how novelists can apply the lessons?
I agree that content for novelists can feel less 'concrete' than it does for non-fiction writers, but repurposing is an important part of the novelist's toolkit too!! However, the step before creating *any* content is understanding your audience, and how you can speak to them in a way that will connect with them: what real life stories can you tell that mirror the themes in your book, or the experiences of your characters; what ideas, insights or information can you share (you will have done extensive research for your book, I imagine) that will give potential readers insights in the world they will read about if they pick up your book; how does your book make readers *feel* and how else can you evoke these reactions in your audience? And then you rinse and repeat - reuse ideas for posts in different formats. Reuse passages from your book. Create video from content that was a carousel and vice versa.
Hi Nicola! I really enjoyed the Instagram wake up! I used to share snippets of my writing on insta but now that Meta is scraping public data for AI with no way to opt out (here in the US) I am reluctant. Any thoughts or ideas on how to share this content without feeding the AI machine? Thanks.
Such a good question, which isn't really my area of expertise so sadly I don't have anything close to a satisfactory answer. Unfortunately, even certain publishers are not behaving responsibly towards authors and their ideas and there's no denying it's going to be a challenge. Thinking about it too hard might have you believing there's no point to any of it if robots are just going to take over!! As individuals we have little power beyond divesting from platforms, but then we're in the quandary of how do we reach our potential readers? Go analogue with leaflets and local? Run events? I'm not sure if AI has yet developed the ability to scrape podcasts but audio could be a way to go for now at least? These are all imperfect solutions for getting your ideas out there, each with their own downsides.