The purpose of your Instagram content and other marketing activity is NOT to convince everyone to read your book.
Instead, you should be using your activity to connect with people who are going to want to read your book, but who do not know it exists yet, OR to move people who know it exists, closer and closer to actually picking up a copy and reading it.
Your Instagram content is part of this eco-system and your posts should make your book an easy ‘yes’ for your ideal readers by providing a gateway into your books (or other longer-form work).
To do this effectively you need to understand exactly who your ideal reader is, what they are interested in, and what they are looking for in the books they read, so you can design your Instagram posts to speak to these people, the things they care about, and answer the question ‘What’s in it for me?’.
Defining your ideal reader will make it easier for you to:
focus your posts on the things they care about and will connect with
come up with relevant post ideas
feel more confident that you are posting the ‘right’ things
The DEFINE YOUR IDEAL READER workshop replay is available for all members of TOO MUCH INSTAGRAM. You can access the workshop replay and the rest of this post by upgrading your subscription to become a member of TMI
Below are the tasks that I lead you through in the workshop. To get the full benefit of these tasks, please watch the video replay of the workshop where I talk through each task in more detail. In particular, you will need the writing frame I provide at the end of this post to complete the final task of the workshop.
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