📲 The Grid: July's round up of useful things for your book marketing
3 post formats for you to try, need to know Instagram updates, a FREE Instagram challenge to sign up for, and more!
Hello! Welcome to this month’s edition of The Grid where I round up a bunch of useful things to help you promote your work and get more readers. Please share this post with anyone you think will find it useful ❤️
👀 In case you missed it…
I want to guide writers and authors to a place when you can generate your own content that is perfect for your ideal readers. But I also understand there are seasons when time or creativity are in short supply and what you really need is a list of ‘plug and play’ post ideas to keep you moving forwards with your book promotion and audience building.
This month I’ve put together this list 👇🏼 of 24 summer post ideas. Simply choose the ideas you like and serve them up to your audience ❤️
🍬Instagram Pic 'n' Mix: 24 proven post formats to try this summer 🍭
🍭 Instagram Pic ‘n’ Mix: choose the ideas you like and serve them up to your audience 🍡
📍Pinned posts
Some useful content from across the internet 🧠
I’m not a fan of some of the screen discourse that is popular at the moment and much prefer evidence-based, thoughtful takes like those of psychologists and dads,
and Andy Przybylski, in their new(ish) podcast, Screen Sense: Parenting in a Digital Worlda super-useful breakdown of the marketing funnel most traditional publishers use and what you as an author should (and should not) be involving yourself with
this clip of Ocean Vuong talking about ‘cringe culture’ and how it holds his students back feels highly relevant as you tell me often about your battles with feeling awkward and self-conscious about self-promotion and book marketing
along the same lines, this made me laugh and made me think about how owning the thing we most fear people will say or think can (sometimes) take away (some of) its power
this is an excellent piece about the importance of understanding comparables for your marketing activity, as well as when you’re pitching your book
💬 Need-To-Know Instagram Updates
🌪 content churn on IG has long been a concern for users who’ve had the sense that you’re not getting much pay off from the time you spend making posts. Recent data from Insta throws this up in the air as they’ve revealed that, on average, Reels can take up to 70 days to reach their lifetime views, carousels take up to 35 days, and static posts take up to 20 days. Another reason to move to Reels and Carousels as your priority content formats if you haven’t already done so, and to STOP deleting posts because you think they ‘haven’t performed well’.
🚨 attention YA authors - the latest report on teen usage of social media has indicated that Instagram is making a surprise comeback, and could soon overtake Tiktok in importance for this age group! Something to think about if you’re weighing up whether you need another platform in your life, or are better off staying where you are comfortable.
PSSST… I’m now fully booked for my 121 services until November.
I can support you as you build a platform on Instagram to strengthen a book proposal, or show you how to use Instagram to make sure you’re not launching your book into the void.
So, if you’re looking for realistic Instagram book marketing support that understands the challenges writers and authors face, please book a free 30 minute Discovery Call - I look forward to meeting you!
💡Three post formats for you to try in August
If you click through on any of these posts, please engage (like, comment, save, send) with the post to send a signal to the algorithm that this post is valuable, and as a way to say thanks to the creator who made them ❤️
How your email finds me combine with candid moments from your summer holiday (whatever it looks like 🙃)
Coming up:
If you’re taking a break from Instagram over the summer, and are wondering how to get back in front of your fave people when you return, make sure you sign up for the FREE WAKE UP INSTAGRAM CHALLENGE that I’m hosting at the end of August:
If you’ve found this edition of The Grid useful or interesting you can help me reach more people by liking, commenting, or sharing it with your networks - thank you 😊❤️
