💥💥💥 and that's because of the *value* that you're either offering in the here and now, or that people know you will return to (in the case that what is being promoted is not something they're interested in), right? It all comes back to value!!!
Super interesting reading this, thanks for sharing. I thought the challenge was really fun and a good way to get people to go beyond just posting to actually engaging and interacting with their insta.
Side note: I think this isn’t as niche as you think. I really have to convince authors to email their list more than once a month when their book is out. There’s a lot of concern about bothering people. But it shows that when you’re sharing content people want and find interesting (ie it doesn’t need to be a week of daily ‘my book is out now!’ messages), people want those emails!
This is such a useful perspective - thanks Katie 😊 maybe I need to feel more certain about the value I'm offering - it's so hard to take your own medicine, isn't it 😆
Claire sent like 27 emails in a 24 hour period and nobody unsubscribed during our conference. I write a daily and effectively nobody unsubscribes
There was that one person… haha - no it’s true - it works when it works.
💥💥💥 and that's because of the *value* that you're either offering in the here and now, or that people know you will return to (in the case that what is being promoted is not something they're interested in), right? It all comes back to value!!!
Super interesting reading this, thanks for sharing. I thought the challenge was really fun and a good way to get people to go beyond just posting to actually engaging and interacting with their insta.
Side note: I think this isn’t as niche as you think. I really have to convince authors to email their list more than once a month when their book is out. There’s a lot of concern about bothering people. But it shows that when you’re sharing content people want and find interesting (ie it doesn’t need to be a week of daily ‘my book is out now!’ messages), people want those emails!
This is such a useful perspective - thanks Katie 😊 maybe I need to feel more certain about the value I'm offering - it's so hard to take your own medicine, isn't it 😆
Definitely. What you’re offering has huge value! Don’t forget it!