What traditional publishing gets wrong about Instagram book marketing, and what it means for authors

If you get a million views on a social media post, how many books will you sell?

How to work for 16 hours a month... and get paid for 3

Stop treating book promotion as a 'bolt on' - the best marketing is *drawn from* your book

An Instagram Manifesto: how I use Instagram and no longer feel rubbish about it

I'm not raring to go

As a middle-finger to the gift-guide snark, I've written my own

The real work of supporting writers with Instagram is turning out to be something unexpected

What if everyone gets sick of me and unsubscribes?

Instagram's finger prints are all over my life