For the plot

How Instagram and Substack Work Together for Authors

And why this two pronged approach builds unshakable trust

2 hrs ago • Nicola Washington and Claire Venus ✨

How a middle grade author found the readers that were meant for her book

Middle-grade author and champion of Black British History, Claire Linney, shares her insights and experiences of marketing her books to 100k social…

Dec 10 • Nicola Washington and Claire Linney

How a memoirist found the readers that were meant for her book

Caro Giles, author of 'Unschooled' and 'Twelve Moons', candidly shares her thoughts about creativity, boundaries, and navigating book promotion with…

Dec 3 • Nicola Washington and Caro Giles

The art of promoting books and building buzz: what does a Book Publicist actually do?

Inside the world of Book Publicity from Campaigns Director at Quercus Books, Ana McLaughlin

Nov 26 • Nicola Washington

Book covers that sell: how designers hook readers and help authors shine

Insights for indie and trad-published authors from designers, Lisa Brewster and Ellie Bowie

Nov 19 • Nicola Washington and Ellie Bowie

4 insider tips to build an author website that works

4 things every author should know about building a website that works, from best-selling author and website designer, Charlotte Duckworth

Oct 15 • Nicola Washington and Charlotte Duckworth

What traditional publishing gets wrong about Instagram book marketing, and what it means for authors

🪁 Kites vs 🍄 mushrooms - read on, I promise it will make sense

Jun 9 • Nicola Washington

If you get a million views on a social media post, how many books will you sell?

The truth about going viral, book sales, and an alternative approach

May 7 • Nicola Washington

How to work for 16 hours a month... and get paid for 3

Misadventures in memberships, running the numbers, and confronting failure

Apr 15 • Nicola Washington

Stop treating book promotion as a 'bolt on' - the best marketing is *drawn from* your book

Creative ideas for your non-fiction book promo that don't use social media

Apr 8 • Nicola Washington and Sharon Woodhouse

If you're finding book marketing hard, that's because it is

But do you want people to read your book, or not?

Mar 10 • Nicola Washington

An Instagram Manifesto: how I use Instagram and no longer feel rubbish about it

Write a manifesto for your own Instagram and set yourself up so it works for you, and not the other way round

Jan 23 • Nicola Washington

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