Hello weary writer, tired of chasing the Instagram algorithms, and shouting into the void.

Breathe easy, I’ve got you… Welcome to Too Much ❤️

So-called because writers and authors often tell me the demands of Instagram are ‘too much’ on top of everything else you’re responsible for.

The good news is, I can help you with that.

Hi, I’m Nicola,

And this is not your typical approach to Instagram.

This is the antidote to influencer-culture and bro-marketing tactics that have sucked the connection and creativity out of using Instagram, and that ignore the needs of writers and authors.

I’m here to help you feel better about using Instagram.

I’m here to lift you out of decision fatigue, overwhelm, and that ever-present feeling that you’re just not doing it right.

I’m here to help you kickstart your platform building, plan for a book launch, or keep things going once your book is out in the world.

The best way for me to help you here on Substack is for you to upgrade your subscription to become a member of Too Much Instagram where you’ll benefit from:

• a weekly group chat to exchange post ideas and get advice from me and the community

• fortnightly content creation sessions for body-doubling and accountability

• monthly deep dive Ask Me Anything advice clinics where you can access my Instagram-brain (replays available)

• regular banks of post ideas to keep your posting momentum up

• other resources to develop your skills, such as the Reel-y Simple Reels series, or the Growth Sprint

To become a member today, upgrade your subscription 👇🏼

If you’re not ready to take the plunge then you’re welcome to take advantage of the free resources I publish here on Substack every month:

💡 a monthly round-up of book marketing advice plus a selection of post formats to try - this is July’s edition

🎁 free gifts like the WAKE UP INSTAGRAM challenge and the FAQ series

🎧 episodes of the Too Much Social podcast straight to your inbox - more episodes are coming in the autumn

💭 my musings on book marketing (like this piece 👇🏼) and life online more broadly

What traditional publishing gets wrong about Instagram book marketing, and what it means for authors

Nicola Washington

·

Jun 9

Read full story

This is what subscribers to TMI have told me about why they joined:

PS. I’m on Instagram too (obvs ;-)!

More about me

Hi, I’m Nicola!

I live in South London with my husband, two children and dog, although Stoke-on-Trent, where I grew up will always be ‘home’.

I became a Social Media Manager in 2017 after a twelve-year-long career as a secondary-school English teacher. I retrained, set up shop, and started to work with small business clients, helping them get noticed online.

After 7 years of working with small businesses, in 2023, I took the decision to start supporting writers, authors and other word-lovers with your use of Instagram to find more readers.

By doing so, I get to combine my professional expertise and experience, with my first loves of books and writing.

I’ve been an avid reader since I was a child and I’ve been working on my own fiction projects since 2020. I’m currently querying agents and ‘enjoying’ the roller-coaster of that experience.

I know that for many writers, Instagram can sometimes feel ‘Too Much’. I’m making it my mission to tackle the overwhelm and anxiety many of you feel so you can make the most of the opportunities Instagram offers, without it feeling horrible or burning out.

If you’d like to find out more about how we might work together 121, go ahead and visit my website ❤️

Visit my website

What people who’ve worked with me say:

• ‘Thank you for giving such a brilliant workshop today. I've been to a fair few industry sessions and have a background in corporate communications and can honestly say your workshop was something entirely new - a lightbulb moment.’ Rachel Blackmore, The Write Era, author of ‘Costanza’

• ‘I feel genuinely excited about Instagram again for the first time in years!’ Eloise Rickman, Small Places

• ‘This is transformative because I was on the verge of giving up on social media altogether.’ Ilona Bannister, author of ‘When I Ran Away’ and ‘Little Prisons’

• I’m much more confident now in my ability to promote myself and engage my growing audience.’ Caro Giles, Unschooled, author of ‘Twelve Moons’