Welcome to TooMuch!

So-called because my clients - writers - often tell me the demands of social media are ‘too much’ on top of everything else you’re responsible for.

The good news is, you’re right (we all like being right, right?).

The bad news is, if you want people to read your writing, social media remains one of the best ways to get it in front of their eyeballs and into their hands.

This is why I’ve combined my seven years of experience in social media marketing, my twelve years experience of teaching, and my lifelong love of books and reading, to create services and products that support writers in using Instagram to market your work in ways that build your confidence, develop your skills and respect your creative energy.

What’s in it for you?!

Free subscribers to this newsletter will receive a monthly round up of the best bits of Instagram and internet advice and inspiration that I’ve encountered that month plus free gifts like this series of answers to Instagram FAQs.

If you upgrade your subscription to become a paid member of TOO MUCH INSTAGRAM you will get access to a range of benefits including:

🗣 a weekly online chat about your post plans where you can ask questions and get advice

🙋🏻‍♀️ Ask Me Anything sessions with me where we can dive a bit deeper into your challenges and concerns around using Instagram to find your readers and market your work

📲 Writers’ Guides to more technical aspects of creating content for Instagram

💡 banks of content ideas curated especially for writers and authors

👩🏻‍🏫 guest speakers who have experience of marketing their own books and writing using social media, or who have skills you will benefit from hearing more about

This is what subscribers to TMI have told me about why they joined:

PS. I’m on Instagram too (obvs ;-)!

More about me

Hi, I’m Nicola!

I live in South London with my husband, two children and a socially-awkward whippet.

I became a Social Media Manager in 2017 after a twelve-year-long career as a secondary-school English teacher. I retrained, set up shop, and worked freelance with a range of small business clients, many of them female- founded, helping them get noticed online.

At the start of 2023 I started working with writers and authors, teaching them how to harness the power of social media to share their work as widely as possible. I LOVE working with writers - the thoughtfulness! the creativity! the eloquence!<chef’s kiss>.

Although this is a new area of business for me, it’s a very old area of interest. Like all the best (ex)English teachers, I’ve been an avid reader since I was a child and in the last three years I’ve been working on my own fiction project. I’m currently querying agents and ‘enjoying’ (ahem) the roller-coaster of that experience.

The power of social media to bring together like-minded people is undeniable and my approach to Instagram has always been community-first. I will die on the hill that writers should not be trying to make sales on Instagram; your job is to make connections.

This is what people who’ve worked with me say:

• ‘For years social media has made me very nervous. Posting always felt somehow both unnatural and exposing. Your class helped me finally internalise that, really, social media is just a tool. Somehow that mindset make the whole things feel so much less charged.’ Cate Crawford, The Chronic Gardener

• ‘Thank you for giving such a brilliant workshop today, I took so much away and am brimming with ideas for how to connect with readers and talk about my book. I've been to a fair few industry sessions and have a background in corporate communications and can honestly say your workshop was something entirely new - a lightbulb moment.’ Rachel Blackmore, The Write Era, Costanza, out in Aug 2024.

• ‘I feel genuinely excited about Instagram again for the first time in years!’ Eloise Rickman, Small Places

• ‘This is transformative because I was on the verge of giving up on social media altogether.’ Ilona Bannister, author of ‘When I Ran Away’ and ‘Little Prisons’

• I’m much more confident now in my ability to promote myself and engage my growing audience.’ Caro Giles, Unschooled, author of ‘Twelve Moons’

• ‘I knew when I signed up for Instagram School for Writers I had struck gold! This was verified through Nicola’s relaxed and structured style of tutoring, helping me learn quickly and effectively. This has given me the confidence to use Instagram to promote my ideas and writing.’ Sarah Knowles, writer and artist