'I was afraid of people judging me, of people thinking I was being too big for my boots. It's very hard to shake off.'

'Selling this book was much more difficult. I was told explicitly by publishers this was because sales of Womb were not as great as had been expected.'

'The book and the marketing is going to be all the stronger for the fact that I'm in this place rather than in the place I was two or three years ago'

'It's like a gambling mindset... you never know what is going to do well so I don't spend a lot of time on making a perfect post'

'I think of 'author branding' as being like a diamond: you can turn some of the facets to the light so you still see me, but you don't see the whole of me'

'If an author comes out of the blue and comments on a post by pointing to their own book, that's an instant block'

'I'm scared we'll end up with a self-fulfilling prophecy that 'memoir doesn't sell' and important, brilliant books won't get put out in the world'

'There are consequences to going viral... sometimes it just attracts the wrong people'

'I'd rather suck up to Instagram than the Pope!'

Repurposing is a big word for simply giving old ideas new life

'Two people signed up for my online course because they liked my poetry.'

How to create book pr opportunities for yourself, and other excellent advice